All aspiring models in Atlanta need to have lifestyle photography in their book. Lifestyle modeling is the largest market in Atlanta currently and it can open up doors to fashion or beauty modeling if those are your goals. Ignoring lifestyle modeling could be costing you opportunities and paychecks. Lifestyle or commercial modelings differs from fashion modeling because it typically showcases brands that the majority of people wear and the model is wearing the clothing in the way most people would wear it. Fashion modeling tends to show luxury brands or artistic visions of fashion. Lifestyle modeling is also meant to showcase a lifestyle - whether it is a happy young adult with their coffee, a mom in her favorite jeans, or a teen and their friends wearing the newest sneakers.