How to get started in modeling
So you’ve decided you want to start modeling, that’s great! There are a few things you’ll want to consider so you can get your career on the fast track. Unfortunately a lot of models waste time in the beginning while they try to figure out their path.
Think about what type of modeling you want to do
In the beginning of your career, it can be really beneficial to pick one or two types of modeling to focus on because it’s easier to break into the industry if you can prove you’re really great at a specific type of modeling.
Here are a few types of modeling to consider:
Runway models: Runway models tend to be quite tall. There are shorter modelings that have broken into the runway industry, but that might not be the best place you want to start if you’re under 5’9/5’10.
Lifestyle modeling: Lifestyle modeling typically includes catalogue work, product endorsements, local advertising campaigns, and advertising for “everyday life”. Lifestyle modeling tends to have less height restrictions and can be a great place to start for a petite model. Think of a Target ad, local coffee shop ad, modeling for a commercial (not high-fashion) brand, etc.
Fitness modeling: Fitness modeling is becoming more and more popular with the rise of social media and athleisure brands. Typically agencies will want you to be in good physical shape to be a fitness model, but you don’t usually have to be cut or have really big muscles. Fitness models work for brands like Fabletics, Adidas, local gyms, etc. Fitness models can also book commercials for fitness programs.
Fashion modeling: This is the type of modeling people typically think of when they think “model”. Fashion might be one of the most difficult parts of modeling to break into if you don’t have connections or fit the stereotypical “model look”. Unfortunately a lot of fashion agencies have height and size requirements even if they don’t list them publicly.
Apply to agencies
Most agencies require a type of photograph called “digitals” - you DO NOT need professional photographer to take your digitals. Most agencies prefer that you take the photos on your phone because they want to see what you really look like - without editing. Wear no makeup and follow the instructions on each agencies website to take your photos for submission. Have a friend or family member help you take the photos on your phone!
Make sure you’re applying to agencies that make sense for your height, modeling goals, and agencies that are legitimate. Not sure how to tell if an agency is legit, check out this blog.
Build your portfolio
It’s always a good idea to build your portfolio so agencies know that you’re serious and talented. Focus your portfolio and social media on the type of modeling you want to strive towards.
There are a few ways you can build your portfolio as a new model.
You can pay photographers. Paying experienced photographers can be a great addition to your portfolio because they have experience in light and editing. Your photos will look professional and experienced photographers can help guide you with poses.
You can work with local photographers for free. Keep an eye out for collaborations or reach out to new photographers who might be willing to shoot for free. Remember, photographers pay for equipment and editing software, so if a photographer is clear that they only work on a paid basis, don’t ask them to shoot for free.
Build your social media
Having a following isn’t a necessity, but it can help. Small brands often want to work with models who have at least a few thousand followers because it serves as free advertising if the model posts their photos or shares the brand images.
A robust social media account can especially help if you’re having a tough time breaking into the industry. You may even be able to start out as a micro-influencer and get paid for posting until you’re able to break into the modeling world.
Social media is also an amazing way to network!
Network and meet people in the industry
Networking and building a community in the industry is a great way to break into the industry. We all know how well nepotism works to get models into the industry, but we often forget how well general networking works. If you’re able to meet agents, photographers, other models, designers, etc. work might come your way through your connections.
Just be genuine. Don’t use people or try to take advantage of relationships. Be yourself and offer help as much as you expect help.